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This web page borrow-itapp.com has the following in the web site, "Is an app that is creating an ever growing online community of borrowers and lenders." We viewed that the webpage also stated " Want to borrow something before you buy it, or because you cant afford to buy it, or because its too big to have in your home? Search on the app." It also said "if its not there put out a request for it. Why lend stuff? Earn money from things that you have but rarely use, or things that youve bought but couldnt really afford. Find out how it works. Borrow, Lend, Earn, Save, Connect." The header had borrow it as the highest ranking search term. It is followed by borrow, lend, and hire which isn't as ranked as highly as borrow it. The next words they used was share. sharing was included but might not be seen by web crawlers.